The workshops are intended for participants who have an idea that needs to get adopted. Whether the idea is new or existing, for-profit or not-for-profit, a personal mission or a social movement, idea adoption begins by finding early adopters and engaging them in “tell me more” conversations.
Don't be a Protagonist
Don’t be a protagonist. You’re not the main character of the story. Your hero is your customer struggling to reach their goal, and you are their yoda. Everyone has a story. See the struggle through their eyes, and start changing the narrative…Read More
Storytelling Isn't an Elevator Pitch
Storytelling isn’t an elevator pitch. That metaphor died with the movie Working Girl. It’s about a human connection not trapping someone in an elevator to spew an idea. Be intriguing and start with motive! Start with a logline…..before sharing the rest of the story.Read More
Make It Their Idea
To accelerate the adoption of an idea, make it their idea. There are three basic questions to get any idea adopted. Does it feel right? Does it make sense? Is it doable? Answer all three by giving your audience a story.Read More