A Cross-Disciplinary Approach
We Are Overflow
We are a company who uses cross-disciplinary approaches to design, produce and distribute multimedia content that gets ideas adopted.
Shane Brethowr is the Founding Principal of Overflow who specializes in story design. He is an intra-praneur four times over, building four successful companies inside two privately held multinational firms as a former COO at Lockton Companies. Shane’s business background is as diverse as his education, which includes Marketing, Accounting and Sociology. He’s a proud husband, father of two, speaker, artist and author. His latest book, Everyone’s Got One: Opinion, Idea, Story, Reason to Change is a journey through story, shedding light on issues with idea adoption.
Tammy Broaddus is a Principal at Overflow who specializes in strategy, marketing, organizational change and corporate learning. Prior to Overflow, she operated her own consulting practice and has twenty years of cross-functional experience as an executive at Hallmark Cards. Tammy is an adjunct professor in Entrepreneurship, a non-profit board member, community volunteer, wife and mother of two amazing kids. She holds a master’s degree in Education from Kansas University and bachelors in Marketing from Truman State University.
Jeff Short is a Principal at Overflow who specializes in creative direction, cinematography and photography. He began his career in marketing, and in 2009 started his own videography company. Since then he has led creative campaigns in digital storytelling and multimedia across the U.S. and abroad.
Michelle provides strategic meeting, incentive and event design for the modern business. She is President of Overflow Launch and is sought after for her operational excellence, customer retention and results. She enjoys working with corporate brands looking to make a difference in the world, and organizations within the healthcare, education and hospitality arenas. Michelle is an active member in the Society for Incentive Travel Excellence (SITE), Professional Convention Management Association (PCMA), Meeting Professionals International (MPI) and carries the credentials of Certification in Meeting Management (CMM). She was also named a member of the 2014 class of Women Who Mean Business by the Kansas City Business Journal.
Erica understands all sides of production, with a multi-disciplinary background. She has a degree in public relations, held a previous career in copywriting, and is a talented photographer and video editor who ran her own company for 10 years prior to Overflow. She is an expert in story structure and multimedia story production.
Ryan is a talented filmmaker and motion graphics artist. He produces multimedia content with an eye for detail and a vast knowledge of all things technical. Ryan thrives on developing new skills to create richer stories, and loves combining the creative process of filming with the finesse of editing a final product.
Social Media Strategist
Christina is well-versed in social media management and strategy across a vast number of industries including health and wellness, beauty, skincare, business and career services, luxury goods, healthcare, non-profits, and the performing arts. Christina loves to help people learn the ins and outs of social media and brings an invaluable skill set and extra flair to the table, having spent 10+ years as a professional opera singer.
Paul uses his talents as a digital artist to produce an endless array of hand drawn imagery. He leverages his experience as a painter to unite modern methods of digital illustration with today’s graphic recording techniques, producing Overflow’s emblematic storyboards. By reaching into a wide breadth of mediums, Paul creates original and compelling visuals for every story told.
Kelly is a talented artist who facilitates workshops at Overflow Academy who believes that seeing the artistic process reflected through the artist's hand is what makes artwork compelling. She is passionate about the art process and believes it's a vehicle for all types of discovery. Kelly is an Abstract Artist and currently teaches at the Nelson-Atkins Museum of Art in Kansas City. She holds a Bachelor of Fine Art from Kansas State University.
Janet is a curious and intuitive Insights Strategist with extensive experience leading marketing research initiatives for a broad range of brands and business sectors including: CPG, retail, apparel, creative services, non-profit, manufacturing, healthcare executive search and telecommunications. Inspired by personal stories, Janet provokes new thinking grounded in a deep understanding of consumers' lives, resulting in powerful marketing communications, innovative brand strategies, optimized product solutions, enhanced shopper experiences and successful new business launches.
Some of Our Clients
Shane Brethowr Founding Principal
Sharing the Practice of Idea Adoption
Storytelling is about creating human connection. The Overflow approach magnifies the human connection through story structure, organizational change principles and diffusion of innovation theory. Shane and Tammy welcome the opportunity to share the shape of story and the process of change.
Tammy Broaddus Principal